Incidentally, I also recall hearing about an older couple that went without a car collision for over twenty years. One day their automotive insurance provider contacted them with the news that they were being dropped. The reason? They'd gone so long without an accident that they were "due" for a big one.
In other words, statistical models are wonderful, but they need context to make sense.
I do think the earthquake report was important, though, because it's totally reasonable to assume a big quake will happen before 2040. Ultimately, though, the sad fact is most people don't really care. We may know The Big One is coming, but we don't believe it.
If we really thought The Big One could happen this afternoon, we'd all have stockpiles of emergency food and water and all of our cabinets and shelves would be secured properly. If we really thought our computers could crash, we'd back up our files consistently. If we really thought that eating junk food could lead to significant health problems, we'd start eating healthier. If we really believed that we might die in some car crash or freak accident before the day is over, we'd keep our wills up to date and let our loved ones know how we feel.
As if it is, must of us don't do these things, at least not with any regularity. This isn't because we don't know these things could happen, but that we don't believe they will. No one really believes he or she is immortal, but at the same time, the average person does not really believe he or she will die one day.
One of my favorite pieces of movie dialogue comes from the film Stranger Than Fiction. In one scene, Harold (our protagonist who hears a narrator no one else can hear) is discussing mortality with another character. It goes like this:
I think two lessons are important for me to remember:
A) More than likely The Big One isn't going to happen today, so I shouldn't live in fear.
B) More than likely The Big One will come one day, so I need to "go make [my life] the one [I've] always wanted."
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